We’ve returned to the olden days, when word-of-mouth was the only real way to advertise. As an author, if you enjoy a book, please: tell your friends. Your group chat, your sewing circle, your family WhatsApp, your work Slack, the voice channel of your MMORPG guild, anything.
Hey, so.
I understand that this is anecdotal and not research, but.
It is WILD how useless social media has become for promo. It's a fucking disgrace, really.
Also, people need to be enticed back into bookstores - perusing the shelves, chatting with the staff, asking other customers - all were ways I discovered new authors.
