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We’ve returned to the olden days, when word-of-mouth was the only real way to advertise. As an author, if you enjoy a book, please: tell your friends. Your group chat, your sewing circle, your family WhatsApp, your work Slack, the voice channel of your MMORPG guild, anything.
Hey, so. I understand that this is anecdotal and not research, but. It is WILD how useless social media has become for promo. It's a fucking disgrace, really.
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The cluster of moms at after-school pickup, the people you see on the 8:15 bus to work, the barista at your local coffee shop, your customers if you yourself are the barista, the neighbor you secretly hate, your first roommate who you still talk to on Facebook, your informal lunch break smoking club
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Our comic book shop has developed a sacred chant using yours and @gailsimone.bsky.social 's names. We refuse to stop until someone purchases one of your books. It doesn't seem like a lot, but we are _reeeeeeeeeallly_ bad at chanting.
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This sounds like a plot point in a Yorgos Lanthimos film