Amusingly, just started watching "Vikings:We Made Money, We Have The Costumes and Props Paid For, So Here's A Sequel" on Netflix, which starts off featuring ol' Ethel. (Aethel?)
Also read his sobriquet can translate to "the ill-advised". Which works.
Also, since the King was appointed by God, it would be sacrilege to directly blame the king for bad decisions. So you blame their advisors instead. God didn’t appoint them, apparently. Hence “poorly counseled.”