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*unintelligible howling and grabby hands*

Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. For a marketing campaign, Oreo sold tubes of their frosting so people could repair their broken Oreos in the same way. [kottke.org]

Oreo Kintsugikottke.org Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. A creative agency working for Oreos came up with the clever idea of selling tubes of Oreo frosting so that people could repair th