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Always thought Friedman had an outsized part in this story too. Hard to see around freshwater mathiness leading directly to fraud (and the 80s junk-bond LBOs). Product Managers tagged because of the structural position of the role. It is a nexus of control: attractive to power seekers.
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Someone needs to prioritize and should speak for the customer. Engineers often too detail focused to put tasks in a market/business context. Deming's model shows a different way Capitalism could be, where the environment, workers, and communities matter just as much as the owners, shareholders.