As Elon Musk's public persona has become increasingly right wing, Tesla appears to be paying a price in sales. His polarizing statements have alienated some potential customers and may be partly responsible for a recent slump in sales.
I mean, he has literally echoed Neo-Nazi propaganda on multiple occasions, how much more right-wing can one get? At point is just a matter of his potential customers level of comfort with nazism, or their ability to read.