I really can't begin to describe the despair and disappointment when my friends and fellow climate folks have justified keeping X alive through their presence because "that's where the audience is"
like - that is true, but that is the exact reason you need to stop being the audience!
Since I had such a large sample (nearly a hundred), I analyzed X comments by category.
47% said climate wasn't changing, I was lying, ignorant, or not really a scientist
15% said I was in it for the $
14% were insults
Content warning: Please don't read the fine print if you're sensitive.
It's even more frustating for me, a journalist, that the media here in New Zealand, remains fully committed to TwitterX even when their audience is not.