Larry Swanson

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Larry Swanson

@larry.bsky.social

Content architect. Omnichannel service designer. Host of “Content Strategy Insights” and “Content+AI” podcasts.
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Working for an ecommerce giant gives you many opportunities to create and manage content at scale. Anna Potapova uses #genAI across her #ContentStrategy work at AliExpress, including localization, personalization, and other areas where her strategy guides her. contentandai.com/anna-potapova/
Anna Potapova: managing AI content at scale for a commerce giantcontentandai.com Anna Potapova uses gen-AI across the span of her content-design work at AliExpress, always guided by sound content strategy.
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A "digital council" can help your organization glue back together content that has been disconnected by departmental silos. Hilary Marsh developed this versatile and practical #ContentStrategy practice based on many years of pragmattic, in-the-trenches work. ellessmedia.com/csi/hilary-m...
Hilary Marsh: digital councils for better content strategyellessmedia.com Hilary Marsh is a long-time content strategy expert and the inventor of "digital councils" that reconnect content disconnected by org silos.
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Working in #ContentDesign on Microsoft's Copilot for Sales product, Leah Krauss champions the #responsibleAI principles that the company has developed. She really lights up when she talks about her work. I hope you're as inspired by the conversation as I was. contentandai.com/leah-krauss/
Leah Krauss: responsible AI and content design at Microsoftcontentandai.com Leah Krauss is a content designer and champion for responsible AI principles on the Copilot for Sales team at Microsoft.
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Twenty years ago at IBM, the company's commitment to user-focused content led to the decision to develop a standard way of structuring content for multiple #TechComm channels. Michael Priestley led the effort to create the new standard that became #DITA. ellessmedia.com/csi/michael-...
Michael Priestley: creator of the DITA structured-content standardellessmedia.com Michael Priestley led the effort to create the standard that became DITA, the Darwin Information Typing Architecture, for structured content.
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His LavaCon #ContentStrategy conference and #TechnicalComm staffing agency give Jack Molisani a high-level view of the world of technical content, including the impacts of #AI on the field. Fun conversation - hope you enjoy it, too. contentandai.com/jack-molisani/
Jack Molisani: the impact of AI on technical communicationcontentandai.com LavaCon conference founder Jack Molisani has a deeply informed view of the impact of AI on technical communication.
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At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg is building a #ContentEngineering practice that lets the company deliver at scale content for #omnichannel #personalization. A fun and edifying conversation. Hope you enjoy it, too. ellessmedia.com/csi/rafaela-...
Rafaëla Ellensburg: holistic, semantic content engineeringellessmedia.com Rafaëla Ellensburg establishes content engineering practices that lets companies deliver personalize-able omnichannel content at scale.
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Over the last 25 years, Lisa Welchman his helped enterprise executives develop #DigitalGovernance frameworks. Listen in to learn how to apply #governance principles and lessons from her career to your #AI efforts, whether you're an IC, a manager, or an executive. contentandai.com/lisa-welchman/
Lisa Welchman: content, AI, and digital governancecontentandai.com Over the past 25 years of web, mobile, and social media, Lisa Welchman has established and codified the field of digital governance.
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Wow!
This is a single picture 📍 Amsterdam 📷 Rob Hoeijmakers
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The #ContentDesign job market is rough these days. Shannon Leahy has your back. She scours the internet for job listings and shares them in her social feeds. Tune in to this episode for creative and thoughtful ideas about how to land a job despite the challenes. ellessmedia.com/csi/shannon-...
Shannon Leahy: the state of the content design job marketellessmedia.com Shannon Leahy shares with her content colleagues jobs that are available now, regularly scouring the internet for job listings.
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Looking to develop your #ContentDesign team's #Ai skills? Follow Chelsea Larsson into the AI design future. She shares in this conversation expert insights and deeply informed advice on how you can accelerate your org's adoption of AI. contentandai.com/chelsea-lars...
Chelsea Larsson: building an AI learning machine at Expedia Groupcontentandai.com Chelsea Larsson is leading her team at Expedia into the AI content design future with fresh takes on planning, design, and evaluation skills.
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John Williams explores modern content and experience architectures on his "Going Headless with John" YouTube channel and in his work as CTO of a headless-CMS company. Fun conversation with a very knowledgeable expert. ellessmedia.com/csi/john-wil...
John Williams: going headless and MACH architectureellessmedia.com John Williams explores modern content architectures on his YouTube channel and in his work as CTO at Amplience, a headless-CMS company.
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At the UX Content Collective, Patrick Stafford and his colleagues recently conducted research to explore the impact of #AI on the future of the #ContentDesign profession, unearthing many fascinating and hopeful discoveries. contentandai.com/patrick-staf...
Patrick Stafford: research on the future of AI and content designcontentandai.com CEO Patrick Stafford of the UX Content Collective discusses their research exploring the impact of AI on the future of content design.
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Reposted byAvatar Larry Swanson
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Reposted byAvatar Larry Swanson
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Tuija Riekkinen brings a unique perspective to scaling both content and design operations. Her persuasive advocacy for the benefits of separating design and content concerns enables "creativity at scale." #ContentOps #DesignSystems #CMS ellessmedia.com/csi/tuija-ri...
Tuija Riekkinen: scaling content and design operations at IKEAellessmedia.com Tuija Riekkinen is an advocate of keeping design and content concerns separate to build systems that enable "creativity at scale."
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From his work at eBay on one of the earliest #DesignSystems, thru stints at Intuit and Disney, and up until today, Michael Haggerty-Villa has been at the forefront of both #ContentStrategy leadership and design system innovation. ellessmedia.com/csi/michael-...
Michael Haggerty-Villa: design systems and content strategyellessmedia.com Michael Haggerty-Villa operates at the forefront of content strategy leadership and design system innovation.
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The environmental impact of digital is huge, and growing with #AI. Gerry McGovern reveals an alarming story of unsustainable growth, toxic side effects, and human misery. Important conversation with a leading voice in the #design, #UXresearch, and #content worlds. contentandai.com/gerry-mcgove...
Gerry McGovern: the environmental impacts and human costs of AIcontentandai.com Gerry McGovern studies the environmental impact of digital, uncovering a story of unsustainable growth, toxic side effects, and human misery.
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Wojtek Aleksander is a #ContentDesigner based in Poland. Working in a profession in which English-language educational materials dominate, he addressed the need for Polish-language content guidance by writing a #UXWriting book that focuses on #InclusiveDesign. ellessmedia.com/csi/wojtek-a...
Wojtek Aleksander: inclusive content design in Polandellessmedia.com Wojtek Aleksander is a business-focused, inclusive content designer, teacher, and craft leader based in Poland.
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As #AI storms into #ContentDesign, Elizabeth Beasley takes a deliberate approach to adoption. She works in security and identity and identifies as a "risk nerd." She's also navigated big changes before, and sees benefits in being a cautious adopter of new tech. contentandai.com/elizabeth-be...
Elizabeth Beasley: a financial-industry "risk nerd" navigates AIcontentandai.com As AI storms into content design and operations, Elizabeth Beasley takes a patient and deliberative approach to using it in her practice.
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Barbara Blythe works on the content design ops team at Cisco, focusing on sharing content guidance to enable not only content designers but also their UX design and engineering partners to efficiently create consistent product content. ellessmedia.com/csi/barbara-...
Barbara Blythe: content design operations at Ciscoellessmedia.com Barbara Blythe works on the content design operations team at Cisco, sharing content guidance across the SaaS products she serves.
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Maaike Groenewege is a leading voice in #GenAI. She began her career in #TechComm and draws on skills she developed then in her #ConversationalAI work, noting that whether writing for humans or designing prompts, you have to understand your audience. contentandai.com/maaike-groen...
Maaike Groenewege: from technical writing to prompt designcontentandai.com Maaike Groenewege began her content career in technical communication. She is now a leading voice in conversational design for AI.
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Since the publication of Rebecca Evanhoe's book "Conversations with Things" three years ago, the tech and media worlds have fundamentally transformed, but the #conversationdesign principles that set the foundation for the book remain as relevant as ever. contentandai.com/rebecca-evan...
Rebecca Evanhoe: conversation design for AI and UXcontentandai.com Rebecca Evanhoe practices, teaches, and writes about conversation design, a key UX practice in the design of chat-based AI applications.
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Advice from Markus Edgar Hormess on #generativeAI: "Never prompt alone." He's fleshing out this idea in a new community - Teaming with AI - where they're studying and sharing new AI collaboration practices and exploring the future of teamwork. contentandai.com/markus-horme...
Markus Edgar Hormess: teaming with AI in service designcontentandai.com Markus Edgar Hormess is building the Teaming with AI community to study AI practices and to explore the future of teamwork in the age of AI.
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A fun and fascinating experiment.
Does Structured Data markup influence EEAT? Well if you publish so much markup it breaks schema.org's validator & the Rich Result Test, than… …you get what my short story unfolds! 🦹‍ Grab a drink, a snack, & headphones, and enjoy the show on The Invisible Graph invisiblegraph.com/semantic-sto...
Does Structured Data Markup influence EEAT? - The Invisible Graphinvisiblegraph.com Yes, Structured Data Markup = E-E-A-T fairy dust, or so the popular answer goes. Complete nonsense, because magic does not compute! The real story is...