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the dividing line on successful movement building is “is it more important to be right, or is it more important to be effective” resist the “I told you so, you blithering morons” impulse if you want to win, even if you did and they are
Sorry but a core organizing principle for inviting new people into movements is to meet them where they are, not make fun of them for suddenly realizing the world is unjust.
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Applying XKCD's "today's 10,000" rubric to anybody who wants to join your movement is praxis.
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Also, if we're being really honest with ourselves, if our message is not getting out effectively that's really an us problem, isn't it?
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Nah, it's totally fine. People are attracted to confidence, they want to find themselves with people who already know who they are. Celebrate when you're right and your opponents were wrong.