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My example for why people should really understand classical reception before using it for branding is that Starbuck’s used to have CD 💿 racks in stores with albums called “Siren Songs.” Not sure you want to imply you are luring customers to a watery grave—but just my opinion.
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The Toyota Cressida, also a winner.
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That one got used twice! FDR’s Ford Phaethon is in his presidential library www.nps.gov/articles/ima...
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