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Always thought Friedman had an outsized part in this story too. Hard to see around freshwater mathiness leading directly to fraud (and the 80s junk-bond LBOs). Product Managers tagged because of the structural position of the role. It is a nexus of control: attractive to power seekers.
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He did but the piece was already 11k
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I'd have read more. I already had a dislike of Welch, coming up in Microsoft where his practices were adored long after they stopped being practiced at GE. Learning he started in Plastics makes him worse.