This is, by far, the most cohesive thing you can read to understand the Hawk Tuah phenomenon within the fratbro internet culture maxread.substack.com/p/hawk-tuah-...
I wrote about Hawk Tuah Girl, the history of Viral Humans, and her plans to avoid the exploitation that other meme humans have encountered.
"We're here to protect the hawk from the vultures," her manager told me. Which... lol www.businessinsider.com/hawk-tuah-gi...