That’s the gosh darned middle
of nowhere.
I’ve visited towns in a U around it (Moscow [Pullman], Boise, Rupert&
& Burley, Pocatello, Idaho Falls, Blackfoot, Rexburg, and more—mostly along I-86, I-84, I-15, & I-90), plus several other remote towns (e.g. Preston), but never the middle.