CJ: You'll get no arguments from me there. I'm not defending their decisions, I'm saying I don't think they're anti-anything, just pro-money. That was my point 🌰 Time will tell whether they've made the right call and the money they save is more than the loss.

"“I was appalled by the decision,” John Boyd Jr., president and founder of the National Black Farmers Association, said in an interview. “I see this as rolling back the clock with race relations — because the country is so divided on race, especially in rural America.”" apnews.com/article/trac...

Black farmers' association calls for Tractor Supply CEO's resignation after company cuts DEI effortsapnews.com The National Black Farmers Association is calling on Tractor Supply’s president and CEO to step down, days after the rural retailer announced that it would drop most of its corporate diversity and cli...

Businesses are going to do what makes them money. They gotta stay in business. Their customer base is largely rural Americans who don't care about these things. It makes no fiscal sense to spend money on programs to satisfy people who aren't your customers. It's unfortunate but understandable to me.

They responded to a made up controversy by conservative influencers under the mistaken assumption that they represent their customers, folding like the cheapest deck chairs in the store. However, their actual customers are very diverse and do not approve of the message being sent out.

The separation between "conservative hate campaigners" and "actual customers" can be seen in the amount of hate campaigners saying they're going to buy tractors there - Tractor Supply doesn't sell tractors.

You'll get no arguments from me there. I'm not defending their decisions, I'm saying I don't think they're anti-anything, just pro-money. That was my point 🌰 Time will tell whether they've made the right call and the money they save is more than the loss.

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