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This weeks thread. YouTube shorts. Despite having had YouTube creations going out for years, I’d never done “Shorts” till this week. I learned a few things.
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First, creation a short is simple enough. I ended up building it to run in TikTok, then used the same video as a YouTube short.
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However, whilst YouTube is always pushing creators to make shorts, the views arc is interesting. Here’s a screenshot of a short from a wildlife channel i booted up last week. It takes like 5 hours to get going, then peaks and dies in like another 40 hours.
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What is odd is like 40% of people it was presented to actually watched it rather than swiping away. Yet, it just faded and died.
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Here’s another short, which did abysmally.
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In this case, it didn’t do much before dying two hours later. But what is interesting is how this affected the entire channel.
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It feels like when the shorts started, the long form videos died. This was either an interesting coincidence, or something i need to look into more.