This week, graduate students in my course are learning how to write about science for the non-expert public.
For those of you who do this professionally, what tips would you offer?
Don’t assume something is “common knowledge.” Experts often forget that what is foundational to them is unknown to the reader.
ID your purpose & stick to it. Imparting gee-whiz new info? Influencing behavior based on a study? Changing pre-conceived notions? Preparing public for upcoming discovery?
