As Faine notes here, the specifics help! Part of the message here has to be making Project 2025 synonymous with the elements of it that people absolutely will understand and care about!
Yes, I absolutely do think over half the country cares about having their basic human rights taken away by a bunch of authoritarian freaks.
For Christ’s sake, Project 2025 calls for banning PORN.
We can get voters mad about this.