The thing in vc funded startups was to talk to new employees about imposter syndrome, but it seems to me like the c-suite needs remedial classes on the sunk cost fallacy.
No, they just need to stop putting white failsons who can't get a job outside of management or marketing in charge of an entire company.
These men are idiots. But also, they're so stupid that they think everyone ELSE is stupid, so it's probably a genuine mystery to them as to why AI isn't selling.