This week, graduate students in my course are learning how to write about science for the non-expert public.
For those of you who do this professionally, what tips would you offer?
Audience and no jargon are key. For a general audience, pick someone you know and have them be the person you’re writing to. A grandparent, friend, neighbor, etc. How would you explain it to them? Write with them in mind. If you can’t explain it without jargon, do you really understand it?
