Wasn't the land-jacking also a one-two punch with a shrimp company buying its way into the board of directors in order to force Red Lobster to buy way more shrimp than they could possibly use to begin with, hence the promotion?
The private equity firm sold Red Lobster to a seafood company in 2020 after selling off the real estate. Then the seafood company used them as a way to sell tons of their own shrimp. pluralistic.net/2024/05/23/s...