Joe Dragovich: The Death of the Author applies to your pitches. You're not pitching the idea in your head, you're pitching what you wrote in your pitch. What I'm trying to say is that writing pitches is hard... #writing #pitches

The Death of the Author applies to your pitches. You're not pitching the idea in your head, you're pitching what you wrote in your pitch. What I'm trying to say is that writing pitches is hard... #writing #pitches

If you want to REALLY know how to market ANYTHING in ANY age, to ANYONE, read this. The master of advertising.

Ordered. Thanks!

It was mandatory reading for everyone at an advertising agency that I worked for. It also a good read. Enjoy.

Also read his “Confessions of an Advertising Man.”

And, while you’re at it, read George Lois’s “George, Be Careful!”

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