The most important lesson for political communications is to remember how much you're trying to reach people who think about politics about 10 seconds a day. There's a lot we don't think of as insider jargon that needs to be broken down to real human terms.
As Faine notes here, the specifics help! Part of the message here has to be making Project 2025 synonymous with the elements of it that people absolutely will understand and care about!
(This is made all the more challenging because the other main audience for political communication is media, pols, activists and influencers who think about this stuff way too much, and they're the ones who primarily respond.)
Tell ya what though, this image does not help
It what comes up on social when linking to the Biden explanation of P25 but looks as if Project 2025 is Biden’s plan
What about a compare and contrast? Project 2025: Ban abortion and IVF. Biden-Harris: Restore women’s rights.
(Or whatever… I’ve spare my psyche reading the details.)
