I blame all those 20th Century airport novels.
"The Omega Male" is the sort of title that goes with 475 page paperbacks, much of the content lifted directly from Jane's reference. Slap a hammer and sickle on the cover, with maybe a crosshairs, and it's ready to go.
I had small plastic toys of Mr. Rush and Little Miss Mischief and I still remember how they felt in my hands. It was that dense slightly rubbery stuff, where additional colors were done in also-rubbery paint that always peeled.
