The rabid fanbase that clambered for any scrap of lore was something most media would pay millions to get and nothing happened at all.
They had fans that didn't even play the fucking game drawing fanart for it
Boy what a shame
I remember that first year after 1 came out; you couldn't spend 5 minutes online without Tracer's or Dva's or Mercy's or Widowmaker's asscheeks getting shoved into your face. Hell, I never *touched* the game but I know the character names! GUESS WHY!