A conversation on our Discord has prompted me to say again: remember, y'all, what really sells books is not the author talking about their work, but *readers* talking about it. Word of mouth drives far more sales than advertising or any other engine. So if you loved a book, tell your friends!
Also, when a book you like goes on sale, it's always good to share with friends that way too!
e.g. I would probably never have read @marthawells.bsky.social wonderful Witch King book if she hadn't shared that the ebook was on sale recently (as well as the Award nominations!)