yeah people act like it's 100% the cult but there are soft trump supporters who actually don't like that he's a criminal scumbag and because our system is stupid it doesn't take all that many of those to stay home to swing it
i live in a rural area with a lot of white retirees (aka prime bad people demographic). zero trump signs this time around. there were a LOT in 2020. and a lot of those stayed up a while.
embarrassment has a lot to do with it. loud strident maga are not that densely populated. In TX 2004 same thing, no W signs, didn't matter. not comparing at all to 2004 since many voters, esp women, have explicit hard reasons to not hold their nose and vote R .
2020 showed a lot of softness for R's in the burbs. most don't see past the bluster but they are afraid of women esp coming out against them. devil's deal was made and they can't turn back