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Now “premium” just means paying extortionate extra fees to have whatever basic service you’re using not actively be trying to kick you in the balls.
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Upgrade to our premium-tier half a glass of water to go lead-free for the whole family!
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And this 'tiering' thing feeds on the upper class aspirations of people. Paying some extra for something that was a basic service for everyone so you can stand out of the riff-raff.