Aaron Bady: This dude with the messenger bag asked me what book I was reading, I told him, and he said "My book is next, you'll be reading that soon." Didn't break stride.

This dude with the messenger bag asked me what book I was reading, I told him, and he said "My book is next, you'll be reading that soon." Didn't break stride.

i bet malcolm gladwell and michael lewis do this all the time

I didn't know Flannery O'Connor was still alive

Incredible guerrilla marketing campaign (other than how he didn't tell you anything about his book)

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