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This week, graduate students in my course are learning how to write about science for the non-expert public. For those of you who do this professionally, what tips would you offer?
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Assume every adult has an 8th grade level understanding of everything. I worked at three different science museums after undergrad and it’s amazing how little high school science sticks. They might have a vague recollection of some of the words from high school, but not a solid understanding.
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This is 1,000% why I want to transition from entertainment journalism into conservation and the environment, likely in a communications capacity.