EXACTLY.
I keep shouting it from the rooftop: the polls are a PR tool, NOT an accurate analysis.
This is the most egregious example in Germany: poll saying that the neofascist AfD guy (party supported in all kinds of ways by Kremlin) was leading.
Not a single newspaper publishing it said ...
..said, it was authored by the guy who donated and wrote speeches for AfD!
Same tactics being applied globally, through all sorts of media.
It doesn't matter.
The only thing that matters is the physical vote on the ballot.