Andrew D Thaler: Tractor Supply doesn't really survive as a suburban lifestyle brand. It needs chicken people. And chicken people are overwhelmingly delightful weirdos.

The thing about Tractor Supply is that it's recent growth is driven almost entirely by chicken sales, to the tune of 11 million chickens a quarter. Chickens, famously, are pretty good at making more chickens. Lowes, which has a pretty good DEI record, now sells chicken feed and supplies.

"Tractor Supply Company could have just affirmed that it supports everyone who tries to live “life out here,” while making sure that “out here” is still around as we try to pull back from this era of fire and flood." I threw away my hat. www.cnn.com/2024/07/02/o...

Opinion: My Tractor Supply hat was a symbol. Now it’s in the garbage | CNNwww.cnn.com Tractor Supply Co. cut DEI and climate change commitments following conservative criticism. David M. Perry says the company’s actions show short-sighted assumptions about their customers, including hi...

Tractor Supply doesn't really survive as a suburban lifestyle brand. It needs chicken people. And chicken people are overwhelmingly delightful weirdos.

Can vouch for my sister-in-law and brother-in-law as certified crunchy-granola chicken-loving unofficially-organic U-Pick-Farming flower-crown-wearing hippies. Most of their chickens die from old age, or the occasional racoon raid.

And yes, they are not happy about TSC

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