"We can't be bothered to teach it to you but you should definitely bother to learn it"
Boy I dunno if that approach is going to work with children or really immature young adults whose motivation for anything academic is either weak and conditional or nonexistent.
"This stuff is very important! That's why we didn't pony up $15k for a grad student stipend to help you with it, how about some Farmville-ass graphics and a program designed to plagiarize and lie in equal measures."