This election is about values, not policies. It was *always* about values and not policies. This was obvious to anyone with half a brain-cell from the first day that Trump announced he'd be running again. Every single comms person who does not get that should be given their severance and a reference
Every single question needs a pivot to values.
"Why shouldn't we deport all those immigrants?" Great question Jake, because they are people, many of whom have lived here for decades and have lives here. And we don't just deport people, even if they do crimes, or else I'd have to deport Trump.
"What about inflation?" Great question Jake, love the question, it's my favorite. The reason for the inflation is because of COVID, which Mr Trump made catastrophic, and the war in Ukraine, started by Mr Trump's friend in Russia. That sucks! Mr Trump is lobbying in Congress to deny you help.
"Are you too old?" Fantastic question Jake, love the enthusiasm. You know, this country is pretty old too. I love this country. Even though it's very old and a little creaky sometimes, I love it dearly. I think it's future looks bright, and I'm proud to work for all the generations after me
"What about Ukraine?" Great question Jake, love it, my favorite question so far. America is blessed with liberty and safety, and I work every day to keep it that way. But it's our duty to defend liberty and our values overseas too, unlike Mr Trump, who wants to abandon our friends to subjugation
"What about your golf handicap" Wow, what a kooky question, so inventive. You know, I haven't had much time to work on my golf game these past few years because I've been working so hard for the American people to get us out of an inflation spiral started and made worse by Mr Trump over there
America has real problems, Jake, it's true. A lot of folks are anxious about the future. I get it. Every day we're working to correct that, and Mr Trump is working hard to keep you poorer and promise you a future of violence and revenge. He's a fraud and a crook. You know it. Folks at home know it.
So you know what, yes, if you're a billionaire, you're going to vote for Mr Trump. If you're not ... why? He's going to make your life much worse. He's going to crush you. You remember how bad COVID was due to his mismanagement? How we lived indoors, fearing the next tweet? Reject it in November.
We have a chance to make America--to make the world--a better place, for you, your family, your friends, and everyone you know. Or you can choose Mr Trump, a crook and a fraud who promises a world of violence, hate, and retribution. This is a Republic if we can keep it. So let's keep it, together
and bluntly, if your comms people think that's a losing message but rambling about Trump cheating at golf and tax systems is a winning message, you need new comms leads.
