Did you also see the bit where one of their major shareholders Thai Union was also selling them shrimp, and therefore had an incentive for them to buy as much shrimp from them as possible, even if it made a loss
edition.cnn.com/2024/05/25/b....
That was largely irrelevant. Them being a seafood restaurant was the appeal in Thai Union’s eyes, but the PI buyout and decision to sell off all their land (to help pay for the buyout) and then lease it back was 18 times the loss.
Thai Union was just left holding the bag.