JP:Parkhill

@jptv.substack.com

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Film shit. Experimental shit. Think-outloud shit. Code & business shit. Existing in the spectre of advertising— but who the hell knows~

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jptv.media

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We must act like we have agency, and have the ability to influence the outcome of our lives. We must not be resigned.

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JP:Parkhill

Continuing suck still sucks. LA Times: Hollywood slowdown takes mental health toll as TV, movie jobs scarce. ‘It wears on me' #filmproduction #prodution #crew

3 industry fixes for commercial film production 1. A mechanism to stop offshoring 2. Unionization of Agency Creatives 3. Greater bid transparency. A deeper breakdown at my substack #filmproduction #advertising #creativemarket

Could the next Production Model used by Brands be a combination of the Content Creation we see on social, combined with the Sponsorship Model of yesteryear? 𝐖𝐡𝐚𝐭 𝐔𝐧𝐛𝐮𝐧𝐝𝐥𝐞𝐬 𝐀𝐟𝐭𝐞𝐫 𝐭𝐡𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫? 🤔🤔 Food for thought #advertising #filmproduction #production #commercials #content

This 2023 Brand Authenticity Report is done by a firm called Breakthrough Research (red flag?) Also a redflag, the link to their study, links to a pitch deck instead. Nonetheless these tactics are getting play with major brands. 𝐀𝐫𝐞 𝐩𝐫𝐨𝐩𝐨𝐧𝐞𝐧𝐭𝐬 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐩𝐮𝐬𝐡𝐢𝐧𝐠 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲?

Love this quote. Article All you need is links

This doc on Netflix hits the nostalgia button just right Butterfly in the sky, you can go twice as high...

Marty did a 90 sec spot with Chanel + Timothée Chalamet', and it's a #radiation of brilliance. Despite it's complexity, at no point does it feel inaccessible. Such a supertightly- packed package of novel stimuli. It might be my new favorite commercial. #BleuDeCHANEL #CHANELFragrance #Rockit

Top #cameras from #Cannes features this year. Always love a good #infographic, put together by YM Cinema But i’m honestly not too sure what response I should have to this, besides “oh okay, cool”

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CEO of Sony Picture group, an executive finally saying publicly almost all the stuff that needs to be done to make movies profitable again: deadline.com/2024/05/tom-...

Why are Ad Agencies systematically negotiating bad deals for themselves? And by extension every film vendor they hire? Structural Issues -> Operational Issues + Disruption = shit-job market Part II: The Ad Agency Market Shift #advertising #aicp #filmproduction #commercials

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Happy Sunday! Try to avoid the Interdimensional Beings, if you can.

There have been a lot of recent changes, in the creative + commercial economy, and little discussion about what they mean. This is Part I of a three-part series I wrote to detail that shift. #advertising #media #production #filmproduction #commercials #economy #unemployment

75% unemployment rate among Art Directors. Fucking depressing

Art Directors Guild Suspends Training Program: ‘We Cannot in Good Conscience Encourage You to Pursue Our Profession’www.indiewire.com The Art Directors Guild reported 75% unemployment in its suspension of the Production Design Initiative Program.

Following a creationist train of thought, I wrote a bit of quasi-fiction about: Holding Companies, Ad Agencies, Brands and how they came to be. 💁‍♂️ The Advertising Agency & the Myth of Intermediation #advertising #madisonave #holdingcompany #filmproduction

I didn’t think I would like Air. But I enjoyed it willingness to go the understated + occasionally-odd route. I do think there was a disconnect in how marketing presented the movie. Would be really curious to see a mockup campaign that emphasized its low-key nature instead.

Yorgos Lanthimos reaches peak-weird-brilliance in Poor Things. What a lovely fucking tale. Many brilliant things, but the use of dramatic in-camera zooms timed to faux-electronic, was one of my favorites.

Hey @nytimes.com @washingtonpost.com @wallstreetjournal.bsky.social Film workers in TV, Commercial & Film across the US are experiencing unprecedented job loss. Would be great if this issue could get some press, outside the @latimes.com @AICP 👀 @senatorschumer+gillibrand 👀 #nearshoring

@latimes: “We were going through a change in the industry,” says one of Hollywood’s below-the-line laborers. “But I never in a million years thought that it would be this slow.” Here’s why film and TV production in the state has been so slow. https://t.co/Zru7tnkypA

People engage in the following like so- Facebook = Ego Instagram = Superego Reddit (anonymity) = Id Linkedin = hyperawareness : Ego Fortress Film = Escapism

What a good lad

Warren Buffett's son Howard has given $500M to Ukraine — he warns the US is making a historic mistake by pulling its support

Warren Buffett's son Howard has given $500M to Ukraine — he warns the US is making a historic mistake by pulling its supportwww.businessinsider.com Howard Buffett's foundation, largely funded by his father Warren Buffett's contributions, has given $500 million in humanitarian aid to Ukraine.

I like the movie A Beautiful Mind, I really do. But two things occur to me when it comparing it -> to its source material A) There’s an issue of density that would have proved difficult for anyone to adapt without artfull reduction. and

What’s still impressive about Todd Hayne’s I’m Not There, is the sheer amount of poetic territory he is able to explore without jeopardizing the narrative pull of the movie. Makes me think of the framework The map is not the territory #presentation #complexity #bobdylan #mentalmodels #filmmaking

giphy.com

Ugh true

Sleepless night

In brain disorders, elasticity becomes a fault when it exceeds the point of utility. Similarly, in organizations, excessive decentralized decision-making leads to futility. Takeaway: achieving things requires a minimum rigor, otherwise the sprite spins in circles. #plasticityparadox

Love the tonality of Grant Singer’s Reptile. A great who-done-it.

Three quarters of the way through Sylvia Nasar’s A Beautiful Mind. What an enthralling life story.

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O AND ANOTHER THING sometimes people are like "you can't have first person past tense when the narrator dies at the end how are they telling you the story" and like, the hell? Who cares? It's all made up, I made it all up just now. How does an omni narrator know what everyone thinks?

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One of the most sublime experiences in the whole fabric of being is hearing a new piece of music and thinking “ohhhh, you are coming with me for the rest of my life.” And it’s such a new experience - being able to build our ever present soundtrack that we carry with us, through decades. A gift.

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I knew Hemingway had killed himself, knew he had mental illness and substance abuse problems. What I didn't know was he kept saying the FBI were bugging/following him, no one believed him, the paranoia mounted, he died, and AFTER he died the J Edgar Hoover files revealed Heningway had been right.