This week, graduate students in my course are learning how to write about science for the non-expert public.
For those of you who do this professionally, what tips would you offer?
Every time they use a technical term immediately eliminate that term and replace it with a simple description of what the term means. They need to think of themselves as translators turning a foreign language into English.
Erin is exactly right on this. I got that feedback from my features editor 28 years ago, and applied it to nearly anything I wrote.
I realize that "features editor" is a term from the Long Ago, but this was a person who made your work understandable, not SEO tuned...
