Project 2025 was from the Chris Rufo school of fascist communications, where you discuss your evil schemes out loud, confident the "normies" are not paying enough attention to notice.
But now it seems less politically engaged people are taking notice.
www.salon.com/2024/07/05/p...
I remember trying to get people to pay attention to Project for the New American Century (or whatever it was called) in the late 90s where the people who would become the Bush Administration laid out that their key foreign policy objective was the invasion of Iraq.
Nobody cared.