Getting Kamala out there a lot is gonna be important for the Biden campaign since a big argument Trump is already making is "Biden will die and you'll get stuck with Kamala" and you can use the drama around whether Biden will step down to force the media to actually cover what she's saying/doing.
Steal a trick from Trump and have her say or post something "controversial" or inaccurate that no one cares about (bait) inside a sound bite about how good the economy under Biden is (hook)
Like just have her go around and say the unemployment rate is under 3% and the lowest of all time. It's not true but if your opponents are correcting it to say "uh actually its only 4% and it was lower in 1999" guess what: you're winning.
how do they make sure she doesn’t act like a weirdo? like laughing about truancy laws or locking up people for one joint. she needs *endearing* exposure, not just exposure