Paris Marx: The story is always the same: major tech companies tell us they care about the environment to silence criticism, then never actually follow through. Google’s emissions are up ~50% in 5 years, following similar news Microsoft is also blowing past its climate commitments.

The story is always the same: major tech companies tell us they care about the environment to silence criticism, then never actually follow through. Google’s emissions are up ~50% in 5 years, following similar news Microsoft is also blowing past its climate commitments.

Google’s emissions climb nearly 50% in five years due to AI energy demandwww.theguardian.com Tech giant’s goal of reducing climate footprint at risk as it grows increasingly reliant on energy-hungry data centres

"Sure, we're having to run our data centers on whale oil, but at least you get search results telling to you drink chlorine and photos of Jesus with dick fingers out of it"

"net-zero" sustainability.google/operating-su...

Aiming to Achieve Net-Zero Emissions - Google Sustainabilitysustainability.google Explore how Google is leading to build a carbon-free sustainable future through ambitious goals to reduce its own emissions and accelerate the global transition to net-zero.

Net zero is how useful google’s search results have become. I stopped using it as soon as they added the AI garbage.

Unless it's written into law and then *enforced*, nothing will happen. The "pinkie swears" of industrialists are worth nothing.

Damn they made the Screensaver into a real place

en.wikipedia.org/wiki/Bliss_(... It was always a real place

Bliss (image) - Wikipediaen.wikipedia.org

That's a wallpaper!

all they have to do is announce intentions and the media will write fawning puff piece after fawning puff piece and won’t ever bother to follow up and see if they ever actually do any of it

bsky.app/profile/fitz...

Absolute insanity. And it grows unchallenged while "individuals" make genuine but piecemeal efforts to "make a difference". Everything you or I do at home basically gives Corp's a bigger share of the nat'l emissions bucket to freely fill because "profit". www.theguardian.com/technology/a...

Google’s emissions climb nearly 50% in five years due to AI energy demandwww.theguardian.com Tech giant’s goal of reducing climate footprint at risk as it grows increasingly reliant on energy-hungry data centres

Yeah but I can rewrite my LinkedIn posts with AI, so it’s all worth it. 🫠🫠🫠

Wow, is that the series of tubes the guy talked abt once. Is that where my Gmails live

cApItaLiSm iS tHe MOsT eFfiCieNt sYSteM

CARBON TAX EVERY CO2 SOURCE!

Don’t get me started on Carbon Capture

who is demanding

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