Consumers no longer expect elevated inflation as prices have cooled back to a normal pace of increase.
*US 1-YR INFLATION EXPECTATIONS FELL TO 3% IN JUNE FROM 3.2%
*US 3-YR INFLATION EXPECTATIONS ROSE TO 2.9% IN JUNE AFTER 2.8%
*US 5-YR INFLATION EXPECTATIONS FELL TO 2.8% IN JUNE AFTER 3%
yeah the discounts at the register are basically 15-20% in total every time I check out now, big difference from a couple years ago where it would reliably add up to much lower savings.
the thing where you have to play an annoying low-stakes video game on an app to unlock "the real prices" at a bunch of different grocery store chains i think is skewing inflation perceptions among people who don't know you have to do this
and there's various schemes inside the app to unlock additional discounts by hitting certain loyalty milestones etc. coupons that they give you on items *after* you buy them (so you return to the same store the next time you need it) etc
I get a weekly circular in the regular mail (also email) with sales for 3 different supermarkets in my area. Even if I just keep going to my usual one, there always seems to be a brand (or house brand) for most of my items on sale that week. Maybe I have to get the American instead of swiss cheese.
did they always have the unit cost on the price labels or is that a new thing?
it's the only way I shop, but i just dont remember if it was like that say, 20 years ago