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The classic text on this by @chrislhayes.bsky.social is still jaw-dropping to read 20 years later archive.is/V3sbx
swing voters and undecided voters basically by definition think about and engage with politics differently than anyone on this site, anyone who writes for the ny times, and the vast majority of the times’ subscribers. otherwise they wouldn’t be undecided/swing voters.
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Thanks for the link. I had never seen that. Hayes’s experience jibes with my experiences phonebanking for campaigns since 2018. Undecided voters just do not like politics.