I wrote to the Tractor Supply board today. Here is what I sent. Even if you've only ever bought one thing there, I encourage you to write, as a customer.
Also, if you would like to write a less measured letter than mine, please feel free to use these zingers I came up with:
You decided to pander to the guys who buy the doe urine to wear as cologne.
You caved to the guys who were buying ivermectin to fight COVID.