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I wrote to the Tractor Supply board today. Here is what I sent. Even if you've only ever bought one thing there, I encourage you to write, as a customer.
Fuck. This one's going to sting, but add another company to our boycott list. x.com/TractorSuppl...
x.comx.com
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When you inevitably find typos, please do not tell me. Typos are my brand.
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Also, if you would like to write a less measured letter than mine, please feel free to use these zingers I came up with: You decided to pander to the guys who buy the doe urine to wear as cologne. You caved to the guys who were buying ivermectin to fight COVID.
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You rolled over for the guys who buy one $10 bar of Duke Cannon soap a year and never wash their legs with it. You're pandering to the guys who make it necessary that you lock up the shock collars, so that they don't test it on themselves in store.
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"As a shareholder, I am fundamentally opposed to this rebrand of Tractor Supply to Suburban Outfitters."
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Unfortunately, that's really what they're doing. TS has realized that their market isn't rural staples but lifestyle branding for dudes who buy a Ram 2500 to pull their SeaDoos.
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TFW you realize your whole demographic is cosplayers
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Abercrombie and Fitch used to make America's favorite tent and outfitted Teddy Roosevelt's various shenanigans. Ernest Hemingway shot himself with a gun he bought at A&F. Shit ain't new. Rugged hardcore people are rare and often cheap/broke
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I posted directly on their website a few days ago so customer service reps could also see how their no-longer-customers feel. I will write the board of directors as well. Thanks for posting your letter … and other more colorful suggestions. corporate.tractorsupply.com/newsroom/new...
Tractor Supply Company Statementcorporate.tractorsupply.com For more than 85 years, Tractor Supply has been focused on one thing…serving Life Out Here. Every day our 50,000 Team Members take care of our customers like family. We deeply value our relationship w...
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My go to 'you've decided your core customer base is a group of people who think you sell tractors. Good luck with that I guess.'
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The goats should write the letter that uses these.
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Ok, but to be fair. There are women out there doing the same. You would be shocked at the number of hard core female right wingers I have encountered harping on ivermectin.
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If you are wearing doe pee outside of deer season you wasted too much money on lures and didn't spend enough time in the tree stand. That shit ain't cheap and tends to be overused
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Didn’t notice any typos but damn that is some good writing overall
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Thank you (and I totally feel you on the typos thing - every damn time for me)
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I only point out typos when I’m called upon to proof. Which happens a LOT in my work. It’s never helpful to proof without being asked to or after the fact. That ship has sailed.
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Beautifully written and thank you.
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When a company gives you the finger, give it right back.
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Consumers have the strongest vote; every single dollar they spend!
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And I think Tractor Supply is going to find that the culture warriors who they're kowtowing to were not their customer base to begin with. Many have never seen the inside of the store. Meanwhile there were plenty of people of color and rural queer folk who absolutely were spending money there.
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Wannabes, who cosplay as Rural America(TM) but have never hoed a row in their lives.
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That’s my strong suspicion as well. The ‘angry customers’ denanding an end to DEI are at best just dudes who occasionally stop in to TSC for a bag of dog food.
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YEP! Meanwhile I have seen so many people who are breeders, or run rescues, or just care for a fleet of animals point-blank withdrawing all their business forever.
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Good! Consequences matter!
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And many were bots on social media sites that buy nothing at all!
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The only Tractor Supply in our area is surrounded by farms that are mostly owned by white people (*cough* since 1942 anyway *cough*), but the farms are actually run and worked by immigrants, primarily from Mexico and Central America. Don’t imagine those farm managers will be enthused by their stance
Any recommendations on effective ways to flip a very Big Bird?
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You know, I don’t shop at tractor supply, but I have seen a lot about them this month because of their wonderfully inclusive policies. To pull this on the last day of June after soaking up all that community goodwill all month seems a little foul.
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Damnit, they're also even opening up a new store in Woodbridge VA, not exactly rural, and I was planning on spending a few hundred bucks on horse stall mats. They're great for gym flooring. Guess I'll have to find someplace else.
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That's impressively measured whilst also being direct.
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Thank you. It's a skill I've learned over time. Hyperbole does not get attention, if it's discarded.
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It's definitely not the same store but Hollywood Feed supports Pride Month and openly hires from the LGBTQ+ community. I will be going there for my bunny hay and kibble from now on.
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This was my first pride month out of the closet, and I won't lie, the deafening silence from a lot of companies really unsettled me. At a time when I felt like I needed some outward support, it was withdrawn. It just feels like dark days are coming.
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You are not alone Everyone is worried But we are in this together
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This was my first pride month out of the closet too! And it's also the first pride month I realized I was queer as well! We have so much in common!
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Congratulations on finding out more about yourself!
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Well, I learned that being queer is hard even when you're really privileged like I am; it's just that adapting to a different gender is difficult…
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Then again, gender conformity is for cishet people…