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I wrote to the Tractor Supply board today. Here is what I sent. Even if you've only ever bought one thing there, I encourage you to write, as a customer.
Fuck. This one's going to sting, but add another company to our boycott list. x.com/TractorSuppl...
x.comx.com
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When you inevitably find typos, please do not tell me. Typos are my brand.
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Also, if you would like to write a less measured letter than mine, please feel free to use these zingers I came up with: You decided to pander to the guys who buy the doe urine to wear as cologne. You caved to the guys who were buying ivermectin to fight COVID.
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You rolled over for the guys who buy one $10 bar of Duke Cannon soap a year and never wash their legs with it. You're pandering to the guys who make it necessary that you lock up the shock collars, so that they don't test it on themselves in store.
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"As a shareholder, I am fundamentally opposed to this rebrand of Tractor Supply to Suburban Outfitters."
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Unfortunately, that's really what they're doing. TS has realized that their market isn't rural staples but lifestyle branding for dudes who buy a Ram 2500 to pull their SeaDoos.
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TFW you realize your whole demographic is cosplayers
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The specter of mid-90's The North Face rises from the mist, wrapped in chains: "I can happen to *you*!"
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Very committed cosplayers. Have been cosplaying their persecution complex for a decade or more in many cases.
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Abercrombie and Fitch used to make America's favorite tent and outfitted Teddy Roosevelt's various shenanigans. Ernest Hemingway shot himself with a gun he bought at A&F. Shit ain't new. Rugged hardcore people are rare and often cheap/broke
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I posted directly on their website a few days ago so customer service reps could also see how their no-longer-customers feel. I will write the board of directors as well. Thanks for posting your letter … and other more colorful suggestions. corporate.tractorsupply.com/newsroom/new...
Tractor Supply Company Statementcorporate.tractorsupply.com For more than 85 years, Tractor Supply has been focused on one thing…serving Life Out Here. Every day our 50,000 Team Members take care of our customers like family. We deeply value our relationship w...
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My go to 'you've decided your core customer base is a group of people who think you sell tractors. Good luck with that I guess.'
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The goats should write the letter that uses these.
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Ok, but to be fair. There are women out there doing the same. You would be shocked at the number of hard core female right wingers I have encountered harping on ivermectin.
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If you are wearing doe pee outside of deer season you wasted too much money on lures and didn't spend enough time in the tree stand. That shit ain't cheap and tends to be overused
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Didn’t notice any typos but damn that is some good writing overall
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Thank you (and I totally feel you on the typos thing - every damn time for me)
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I only point out typos when I’m called upon to proof. Which happens a LOT in my work. It’s never helpful to proof without being asked to or after the fact. That ship has sailed.
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Beautifully written and thank you.