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General point: Stancil's criticism of Democratic strategy is broadly correct and like other people who share it, it's always telling that the counter-arguments rarely address the core point about actions and demands driving salience (rather than e.g. messaging or shallow media tactics / stunts).
You don’t have to do anything crazy. Just respond the way politicians respond to every single other politician caught in a severe scandal, from George Santos to Al Franken to Bob Menendez: insist over and over that he leave politics and not seek election. Literally just apply the normal standard
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Specific point: You can't scientifically A / B test this criticism the same way you can with narrow tactics like ads, mailers or email subject lines. The universe where Durbin is roasting Clarence Thomas and holding repeated anti-corruption hearings demanding he resigns can't be created in a lab.
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Even more specifically, operatives are drowning in data about how our programs perform, but once people stop responding to our programming they kind of disappear form our data, e.g. all the otherwise engaged people who stop subscribing to political emails and texts because they don't like spam.
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I would really like to feel confident that electioneers in the D party, who really do want to win, have internalized these ideas and I just don't at all feel that way.