G. Willow Wilson: I feel like traditional publishers are also scrambling to figure out where the readers are at as well. Nobody seems to have any answers. It's kind of tepid 'maybe be a guest on this podcast?' type stuff

Hey, so. I understand that this is anecdotal and not research, but. It is WILD how useless social media has become for promo. It's a fucking disgrace, really.

I feel like traditional publishers are also scrambling to figure out where the readers are at as well. Nobody seems to have any answers. It's kind of tepid 'maybe be a guest on this podcast?' type stuff

All you gotta do is make a viral video channel so you can land a movie role, so you can sell your book, so you can sell your screenplay. It's not complicated, people!

Yeah just get an influencer to post about you, and then ???, and then profit! It’s so easy 🙃

Seriously. The execs get it! Why can't the writers?

I, for one, would love a PREVIEWS type catalog sent to my address twice a year from publishers. I’d then have a grander idea of what’s being published than I do now, and would be more likely to buy.

These exist! They are only sent to booksellers, however.

Yes! Feels like the whole industry is waiting to see what the next way this is going to work will be. Where will people end up? We are in the weird inbetween.

Partly that feels like a result of publishers shifting so much of the burden of promotion onto the authors themselves in recent years.

YUP

I have purchased books because I heard the author on a podcast! I’m currently reading HOUSE OR LILLIES by Justine Firnhaber-Baker because of her fascinating conversation with @patrickwyman.bsky.social on the Tides of History podcast. But, I think that’s more limited to niche subjects.

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