swing voters and undecided voters basically by definition think about and engage with politics differently than anyone on this site, anyone who writes for the ny times, and the vast majority of the times’ subscribers. otherwise they wouldn’t be undecided/swing voters.
I find it always depends on how the audience is defined, but politically organized swing voters (e.g Never Trump Republicans) are way more visible than non-organized, less engaged swing voters.
fivethirtyeight.com/features/jus...
Isn't this more or less how 2016 shook out? (Trump activated low propensity voters and Clinton couldn't hold the Obama coalition - but Obama probably also activated low propensity voters and those voters may not be transferable)