I have this! I consider it my inner teen punk having tantrums because adult me is such a f’ing normie. “No, you will not watch Ted Lasso! You’d probably love it! It seems great! But that’s what people EXPECT OF YOU.”
I also do this, primarily with things I'd definitely love the very most, because it'd take too much out of me emotionally to experience them. "I will NOT read a book about The Mats or watch A BAND CALLED DEATH. Feelings are bad and exhausting!"
Only seconds ago, a reminder popped up on my TV screen, alerting me that MOONAGE DAYDREAM (which I have yet to see) is coming on right now. I dismissed it, along with the possibility of any emotionally gratifying synaptical activity. I'll stay on MSNBC & numb out to the end-of-world shitshow, TYVM.
Sure, because if you consume it you won't have it to look forward to any more. I regularly stop reading books that I am really enjoying and I'm pretty sure this is the reason.
I thought it was just me!! There are shows or movies I anticipated for months and then was unable to watch. Part of it is "What if it turns out disappointing?" and part of it is not having the energy for the emotional moments.