Jeff, colourful old coot: I just took a survey that was A/B testing Biden ads. Voted for the ones that mentioned 34 felonies in addition to having positive Biden messaging.

General point: Stancil's criticism of Democratic strategy is broadly correct and like other people who share it, it's always telling that the counter-arguments rarely address the core point about actions and demands driving salience (rather than e.g. messaging or shallow media tactics / stunts).

You don’t have to do anything crazy. Just respond the way politicians respond to every single other politician caught in a severe scandal, from George Santos to Al Franken to Bob Menendez: insist over and over that he leave politics and not seek election. Literally just apply the normal standard

Specific point: You can't scientifically A / B test this criticism the same way you can with narrow tactics like ads, mailers or email subject lines. The universe where Durbin is roasting Clarence Thomas and holding repeated anti-corruption hearings demanding he resigns can't be created in a lab.

Even more specifically, operatives are drowning in data about how our programs perform, but once people stop responding to our programming they kind of disappear form our data, e.g. all the otherwise engaged people who stop subscribing to political emails and texts because they don't like spam.

Anyway, tapping the sign. And looking at the date here, I've had very little additional to do say about this for the past two+ years. It's pretty obvious stuff from an operative perspective, but leadership largely isn't there www.aaronhuertas.com/messaging-is...

Messaging Does Not Generate Attention, Action and Provocation Dowww.aaronhuertas.com Every time Democrats lose or even just underperform in an election, we see a series of recriminations about their messaging, particularly how poorly it performed compared to Republican's messaging, an...

And just adding to this: the universe where Democratic leadership is holding a dance party in the street post-conviction or pushing for a fast-track 2nd impeachment or 2nd impeachment with drawn out witnesses is all very Not Testable. These are political choices made on other grounds.

Also if you're getting mad at Stancil don't forget to get mad at Dan Pfeiffer and a bunch of other operatives who are well-established enough (him) or burned out enough (me) to make these points publicly. www.messageboxnews.com/p/why-dems-s...

Why Dems Shouldn't be Shy about Trump's Convictionwww.messageboxnews.com Too many in the party are allowing Trump and the Right to define a major moment in the campaign

I just took a survey that was A/B testing Biden ads. Voted for the ones that mentioned 34 felonies in addition to having positive Biden messaging.

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