The cultural gap between people engaged with social video and people who aren't is unbelievable. I've never seen this man in my life. Hundreds of millions of views. There are gazillions of him.
Half the time I see an amusing little sketch on TikTok by some random person I've never heard of and I go to the comments to encourage them, it's all full of "I loved the movie!!! When is your next album coming out?!?"